{"id":11437,"date":"2018-11-28T09:39:00","date_gmt":"2018-11-28T08:39:00","guid":{"rendered":"https:\/\/agiliacenter.com\/?p=11437"},"modified":"2025-05-28T12:12:07","modified_gmt":"2025-05-28T11:12:07","slug":"como-influye-big-data-en-las-elecciones-y-campanas-electorales","status":"publish","type":"post","link":"https:\/\/agiliacenter.com\/en\/como-influye-big-data-en-las-elecciones-y-campanas-electorales\/","title":{"rendered":"\u00bfC\u00f3mo influye Big Data en las elecciones y campa\u00f1as electorales?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11437\" class=\"elementor elementor-11437\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6de4792c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6de4792c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e49f403\" data-id=\"4e49f403\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-672f47ad elementor-widget elementor-widget-text-editor\" data-id=\"672f47ad\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Big Data llega a la pol\u00edtica. No, no es un titular\u00a0ficticio. En los \u00faltimos d\u00edas diversos medios de comunicaci\u00f3n espa\u00f1oles se han hecho eco de\u00a0<a href=\"http:\/\/www.elmundo.es\/cataluna\/2018\/11\/23\/5bf7c6cc22601d423f8b457e.html\" target=\"_blank\" rel=\"noopener\">una curiosa noticia<\/a>. A partir del pr\u00f3ximo mes de mayo los partidos pol\u00edticos podr\u00e1n recopilar informaci\u00f3n sobre las opiniones pol\u00edticas de los ciudadanos.<\/p>\n<p>\u00bfQu\u00e9 puede implicar este cambio? \u00bfEst\u00e1s protegido? En el siguiente post trataremos de responder a algunas de las dudas que, como votante, te interesan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37f856a6 elementor-widget elementor-widget-heading\" data-id=\"37f856a6\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPara qu\u00e9 les sirve a los partidos pol\u00edticos esta informaci\u00f3n?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14848680 elementor-widget elementor-widget-text-editor\" data-id=\"14848680\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En toda buena estrategia de marketing, es necesario en primer lugar segmentar a tu audiencia. En el \u00e1mbito pol\u00edtico sucede algo parecido. Gracias a Big Data los partidos pueden conocer un poco mejor a su p\u00fablico potencial, es decir, a sus votantes. Algunos de los beneficios de\u00a0Big Data son los siguientes:<\/p>\n<ul>\n<li>\n<p>Predice el compartamiento electoral de la audiencia.<\/p>\n<\/li>\n<li>\n<p>Permite segmentar.<\/p>\n<\/li>\n<li>\n<p>Extrae los gustos e intereses de nuestra audiencia, pudiendo realizar as\u00ed programas pol\u00edticos que satisfagan las necesidades de los potenciales electores.<\/p>\n<\/li>\n<li>\n<p>Mide las opiniones sobre problemas que importan, como es la realidad socio-econ\u00f3mica del pa\u00eds as\u00ed como las tendencias culturales de la poblaci\u00f3n.<\/p>\n<\/li>\n<li>\n<p>Permite la personalizaci\u00f3n de las campa\u00f1as electorales.<\/p>\n<\/li>\n<li>\n<p>Provocan una mayor interacci\u00f3n entre los partidos pol\u00edticos y la poblaci\u00f3n votante.<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2305bf36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2305bf36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1623ad73\" data-id=\"1623ad73\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37344602 animation elementor-widget elementor-widget-image\" data-id=\"37344602\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/agiliacenter.com\/wp-content\/uploads\/2019\/04\/workflow-and-teamwork-concepts-with-colorful-PJF2EQR.jpg\" class=\"attachment-full size-full wp-image-6335\" alt=\"\" srcset=\"https:\/\/agiliacenter.com\/wp-content\/uploads\/2019\/04\/workflow-and-teamwork-concepts-with-colorful-PJF2EQR.jpg 1440w, https:\/\/agiliacenter.com\/wp-content\/uploads\/2019\/04\/workflow-and-teamwork-concepts-with-colorful-PJF2EQR-300x200.jpg 300w, https:\/\/agiliacenter.com\/wp-content\/uploads\/2019\/04\/workflow-and-teamwork-concepts-with-colorful-PJF2EQR-1024x683.jpg 1024w, https:\/\/agiliacenter.com\/wp-content\/uploads\/2019\/04\/workflow-and-teamwork-concepts-with-colorful-PJF2EQR-768x512.jpg 768w, https:\/\/agiliacenter.com\/wp-content\/uploads\/2019\/04\/workflow-and-teamwork-concepts-with-colorful-PJF2EQR-700x466.jpg 700w, https:\/\/agiliacenter.com\/wp-content\/uploads\/2019\/04\/workflow-and-teamwork-concepts-with-colorful-PJF2EQR-440x293.jpg 440w, https:\/\/agiliacenter.com\/wp-content\/uploads\/2019\/04\/workflow-and-teamwork-concepts-with-colorful-PJF2EQR-600x400.jpg 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7719aa73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7719aa73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6163342b\" data-id=\"6163342b\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11c97007 elementor-widget elementor-widget-heading\" data-id=\"11c97007\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El caso de Cambridge Analytica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180299ce elementor-widget elementor-widget-text-editor\" data-id=\"180299ce\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cambridge Analytica es una empresa de tratamiento de datos que fue fundada en 2013.\u00a0 Una de las principales razones por las que es conocida esta organizaci\u00f3n es por\u00a0la pol\u00e9mica que se\u00a0filtr\u00f3 el pasado mes de marzo.\u00a0Cambridge Analytica utiliz\u00f3 datos de usuarios estadounidenses de Facebook sin el consentimiento de los mismos con fines pol\u00edticos. Estos datos fueron revendidos y utilizados finalmente en la \u00faltima campa\u00f1a electoral norteamericana. Tambi\u00e9n tuvo una gran influencia en la campa\u00f1a a favor de la salida de Gran Breta\u00f1a de la Uni\u00f3n Europea (<a href=\"http:\/\/www.infobae.com\/america\/mundo\/2018\/04\/01\/como-opero-cambridge-analytica-en-el-brexit-la-otra-eleccion-manipulada-con-los-datos-de-facebook\/\" target=\"_blank\" rel=\"noopener\">conocida como Brexit<\/a>).<\/p>\n<p>En el siguiente v\u00eddeo podr\u00e1s comprobar c\u00f3mo se desarroll\u00f3 este terrible caso que dej\u00f3 en evidencia el uso de Big Data:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed557a8 elementor-widget elementor-widget-video\" data-id=\"ed557a8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=7831NGClsrM&amp;feature=emb_title&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68315061 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68315061\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34b1593c\" data-id=\"34b1593c\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36cfd70e elementor-widget elementor-widget-heading\" data-id=\"36cfd70e\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfSe pueden ganar unas elecciones gracias a Big Data?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328fec3f elementor-widget elementor-widget-text-editor\" data-id=\"328fec3f\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gracias a Big Data, los partidos pol\u00edticos pueden intentar adaptar sus ideales al de sus votantes.\u00a0 Hay que recordar que estos\u00a0datos\u00a0dan una idea general de cu\u00e1les son los miedos y retos del potencial elector. Por lo tanto, al igual que toda empresa, los partidos venden a su p\u00fablico el producto que mejor se adapta a sus necesidades (pol\u00edticas en este caso).<\/p>\n<p>Teniendo en cuenta esta reflexi\u00f3n, cr\u00e9emos que s\u00ed se puede lograr una victoria\u00a0electoral gracias a esta tecnolog\u00eda.<\/p>\n<p>Big Data se ha convertido en esencial en toda campa\u00f1a pol\u00edtica que se precie y es una v\u00eda ideal para conocer al electorado. Solamente queda preguntarnos\u2026 \u00bfcu\u00e1l ser\u00e1 su fecha de caducidad?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b700c08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b700c08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-196ed68d\" data-id=\"196ed68d\" data-element_type=\"column\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459df619 elementor-widget elementor-widget-html\" data-id=\"459df619\" data-element_type=\"widget\" data-settings=\"{&quot;starto_ext_is_scrollme&quot;:&quot;false&quot;,&quot;starto_ext_is_smoove&quot;:&quot;false&quot;,&quot;starto_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;starto_ext_is_infinite&quot;:&quot;false&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script id=\"mcjs\">!function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,\"script\",\"https:\/\/chimpstatic.com\/mcjs-connected\/js\/users\/75a6184da5d3774bd7ca93769\/b54d955464a1e456262be535e.js\");<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El Big Data llega a la pol\u00edtica. No, no es un titular&nbsp;ficticio. En los \u00faltimos d\u00edas diversos medios de comunicaci\u00f3n espa\u00f1oles se han hecho eco de&nbsp;una curiosa noticia. A partir del pr\u00f3ximo mes de mayo los partidos pol\u00edticos podr\u00e1n recopilar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/agiliacenter.com\/en\/wp-json\/wp\/v2\/posts\/11437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agiliacenter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agiliacenter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agiliacenter.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agiliacenter.com\/en\/wp-json\/wp\/v2\/comments?post=11437"}],"version-history":[{"count":9,"href":"https:\/\/agiliacenter.com\/en\/wp-json\/wp\/v2\/posts\/11437\/revisions"}],"predecessor-version":[{"id":13061,"href":"https:\/\/agiliacenter.com\/en\/wp-json\/wp\/v2\/posts\/11437\/revisions\/13061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agiliacenter.com\/en\/wp-json\/wp\/v2\/media\/11443"}],"wp:attachment":[{"href":"https:\/\/agiliacenter.com\/en\/wp-json\/wp\/v2\/media?parent=11437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agiliacenter.com\/en\/wp-json\/wp\/v2\/categories?post=11437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agiliacenter.com\/en\/wp-json\/wp\/v2\/tags?post=11437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}